How to Write an Effective Press Release
Press release is a type of writing to highlight a noteworthy news or story. It can also be regarded as a recorded communication for announcing something. It is an effective marketing tool, which is used for the publicity of products and services of a company. A press release can be emailed, mailed and faxed to the editors at newspaper, TV and radio stations.
Press releases are also designed for the journalists so that they can produce useful articles. In this article you will learn that how to write an impressive press release. A well-written and impressive press release can boost your business and enhance the image of your company.
Press release can be an effective marketing tool to announce the products and services of companies. Writing press release is quite easy however there are few rules that need to be followed to make a press release effective and impressive.
First of all you need to decide your story. Your press release will be based on your story. Make sure your PR is able to answer all who, where, what, why and when questions. Make your PR to the using 400-500 words. Longer press releases can’t be more impressive than the shorter press releases.
Press release should be written in very clear and impressive language. Provide useful information to grab the attention of your readers and media. The contents of the press release should be very interesting and factual
Make sure that you are using an impressive title, if you are using a good title then reader will read all the press release.
Avoid embellishments and extra fluff words.
It is also important to check that your press release should be error free and grammatically correct. Proof read your press release to correct any kind of grammatical errors or spelling mistakes.
Properly format your PR, use short paragraphs and make your writing concise.
Try to avoid exclamation point (!) in your PR and if you must have to use it then don’t make it like !!!!!!!!!!!!.
Avoid using unnecessary adjectives and redundant expressions as they can distract the attention of the readers from the main story.
Your press release should end with a short paragraph describing your company, products or services.
When you are done with your PR, you need a good distribution service. PRweb.com and PRnewswire.com are two good names for press release distribution on internet.
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