Search engine optimization is a conventional and important method of promoting a website. Millions of per daily searches in the search engines like Google, Yahoo, MSN, Alta Vista, Live and AOL for the products information, services and general information. To rank in the search engine like Google there are two main factors i.e. on-page optimization and off-page optimization. On-page optimization includes providing the Meta tags information, page title, h1, h2, h3 headings, creating html sitemap page and optimizing the content by using the targeted keywords in the content.
The off-page optimization mainly includes the links building process. Links building is one of the most important factors of the search engine optimization. It is the most lengthy and time consuming process. There are different methods of building the one way or reciprocal links. The one way links from the related websites or blogs are considered the best links. There are many ways to get the one way links to a website. While starting your links building campaign, make sure that you are working according to the guidelines of the search engines and not doing spamming. Spamming may results in the permanently ban of your website from Google. The major links building techniques include the following.
The one of the most important links building method submit your posts in the related blogs and using the anchor text in the content of your post. With some search, you can find a large number of blogs from the related categories. Additionally, you can also find the blogs by searching in it blogsearch.google.com. Once you find the good blogs, you can get the links in two ways by commenting on the blog posts and submitting your article in the blogs and using anchor text in it.
Three Way Links Building
Three way links building is another important method of building the one way links. Let’s say you have two websites on Fashion. For your main website you send a link request to the webmaster of the other fashion related website and in return you place the link of the webmaster’s website on your second website. This scheme is called three way links building. Three way links building is replacing the two ways or reciprocal links building. Because reciprocal links building has no more worth.
Many medium to large websites prefer to buy the links from other related websites. This is the fastest way of links building. You can buy links place of your choice and place your text ad on it. If your links are placed on the high PR pages then the PR juice will be transferred to your website and it will help to increase your websites PR and ranking in Google. You need to cautious while buying or selling links as Google doesn’t allow it.
Directory submission is a conventional method of building one way or two way links. You have to submit your website in the related category of a web directory. You will get link back towards your website. There are thousands of free directories on the web and you can submit in as many directories as you want. But make sure you are not doing spamming as it can result in penalizing your website. Submit in the web directories at a regular and consistent pace.
Forums posting is also an important links building method. There are many forums like forums.digitalpoint.com and forums.sitesell.com etc that allow you to place your link in your signature. In this way you get the one way links towards your website.
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